Commitment
Our Association is committed to an active leadership role promoting Simmental as a highly sought after, productive and efficient breed. We recognize the value of both purebred and Simmental and Simmental influenced cattle. Through continuous public awareness, we strive for increased acceptance by the producer and consumer markets resulting in a greater share of the beef production industry.
Accountability
Our accountability to our membership includes financial prudence, fair and equal representation, support of the provincial 4-H program, and the encouragement and endorsement of the Alberta Young Canadian Simmental Association (AYCSA).
Strategic Partnerships
We pursue strategic partnership with the Canadian Simmental Association and the Regional Alberta Associations. We recognize their respective missions and work together to pursue emerging markets, anticipating industry trends, and satisfying future needs of the Simmental producer and beef consumer.
